Invite multiple people to collaborate on campaigns and work together efficiently. To learn more about our services please reach out. Should I use TikTok Business Center if I have an ad account on TikTok Yes, here are some unique functionalities of the TikTok Business Center. You have access to creators that see what is working across many different accounts.Ĭons: You are working with creative agencies rather than TikTok creators. Pros: You can give feedback and share results all in one platform. You decide how much performance information you want to share with them once the ad is live. You put together a brief and launch it out into the Creative Exchange where you will receive applications from trusted Tiktok partners along with their past work. Think Billo or Grin, but native to the TikTok platform. Even if you already have a user account, this separate login is necessary to create ads. While we are on the topic of branded content, we’d like to mention TikTok’s latest creative release: the TikTok Creative Exchange. Step 1: Sign Up For A TikTok Business Manager Account First, create a TikTok ad account. But TikTok also claims that Spark Ads see a 43% high conversion rate and 4.2% lower CPMs than standard In-Feed Ads. That being said, we know that high engagement does not always shake out to higher efficiency. TikTok claims that Spark Ads have a 30% higher completion rate and 142% higher engagement rate than standard In-Feed Ads. You essentially get the engagement and functionality of organic content combined with a Call-To-Action that drives users to a landing page. Or following your brand’s account with the + icon. This ad format provides the same user interactions as organic videos wherein users can comment, like, share, visit your brand profile by swiping left, click your handle and profile picture to see your profile. Kind of similar to using a Facebook post as an ad, or using a creator post as Branded Content. So, what is a Spark Ad? Launched in July 2021, Spark Ads made their debut as an ad format that lets brands boost their own organic posts or the videos of creators as TopView or In-Feed Ads. Available for purchase directly through TikToks Ad Manager TikToks In-Feed ads can be used for a variety of campaign objectives. You may not be totally clear on what a Spark Ad is, but you are clear on the fact that TikTok wants you to use them. If you have explored the TikTok Ads ecosystem over the past few months, you have probably noticed the phrase “Spark Ads”.
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